There are some pop cultural phenomena that I just avoid in the hopes that they will go away (see: Danity Kane) but Kevin Federline has crossed over into some deeply weird realm where he is worth paying attention to just for the car wreck factor (see: Courtney Love)

It's worth remembering every now and again that marketing and nepotism will only get you so far.

As a side note, this is the most peculiar approach to promoting his new record. Go ahead click on it, even it you're at work. It doesn't make any noise and it doesn't make a lick of sense (thanks to Mike for the tip)

Anyway, Mr. Federline was in Chicago promoting his new record on Wednesday at the House of Blues. Ticket sales were not especially robust so they gave tickets away. "We would have gone if I was there," Alex pointed out, correctly, "we could each pretend it was the other one's fault."

Sadly, Alex is not yet living here but thankfully someone calling himself Captainkiwi did attend the show and has written all kinds of entertaining stuff about the experience here.

Captainkiwi points out that a bunch of Northwestern Law Students went all Rocky Horror on the concert, dressing in fine Federline style (wifebeater under blazer, fedora, etc.) and carrying signs reading "Cry Me a Wigger" and that the ultimately large-ish audience was 100% there to mock hard.

"Watch out Billboard.... " Captainkiwi concludes, "The new 'Tom Arnold of the Music Industry' is headed your way.