The New York Times has just hired its first perfume critic.

"Perfume is an art form just like other art forms from theatre to painting to music, so we're excited to be the first to cover perfume in this way," Diane McNulty, a Times spokesperson, said.

Burr's column, Scent Strip, in the paper's style section, will assess old and new perfumes for men and women as well as the occasional scented candle, and rate them from zero stars to four stars.

This is one weird beat.